Apple’s Worldwide Developer Conference, popularly know as WWDC, is Apple’s annual event where they announced new products alongside developer-centric events, sessions and hands-on. Strictly speaking it’s a developer playground but that doesn’t stop Apple from capturing other eyes during the keynote.
WWDC has seen plenty of hardware announcement but that isn’t even the real story. The crux of the conference is software, something more important than hardware in my opinion. See, a new iPhone lasts a year. They build a new one and we forget about the old one. Software on the other hand offers a peak into the secretive mindset of Apple. We get a glimpse of where the company would like to be in the long run and what position it wants to assume. Continue reading
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